What is brand anyway?
Of late I have noticed there are a lot of experts out there, just trying to get everything set up, you know the website, the socials, the brochures, the offers and the list of things to prep just goes on.
There is not a lot of time spent on creating a brand, now I’m not just talking about creating your logo, your colours and designing things so they align to your brand design, sure that is a part of the recognition process. Let’s face it when you see an apple with a bite out of it… we know who that is instantly.
Personal branding is so, so much more than that. I always describe it as your reputation, what you are known for. The gurus will have a personality list you can go through and choose the personality of your brand.
I am not going to talk about any fancy brand personalities, as that is not my area of expertise. However, when you are a soloprenuer in your own business, you are the face of your brand.
When you walk into the room at your networking event, what do you think the people in the room know you as, or might say about you if you were not in the room.
Things like, that’s that weight loss lady, that’s that mindset lady, that’s that confidence lady. This is reputation, it is what other people get to know you for.
And, guess what, you have a say in what it is that they describe you as.
What do you want to be known as, what do you want people to say about you when you are not in the room?
We all have a personal brand, as humans we are quick to make assumptions of people. As we meet someone we form an opinion the very moment we meet them. That’s human nature.
I remember going into a business meeting a few years ago and we got chatting about the images we attach to people names in our phones, my boss had a lady (something like Betty Boo) with bright red lips, attached to my number. I do love my lipsticks and I am favourable to bright red lipstick.
So without even realising it, I have established my brand as the lady with the red lips. As I have picked up on this over the years, it’s nothing for me to go to a zoom meeting with someone for them to comment on how they love the lipstick I have on. How do I keep my lipstick so perfect, what colour is my lipstick etc etc.
This is how branding happens, people form an opinion on you, just as I am known for my lipstick.
What do you think you are known for?
It is very hard to change someone’s opinion of you, when you have established what you do and who you do it for in such a way, which has is advantages and disadvantages.
A friend of mine decided to do a complete pivot in her business, now she is networking in her regular groups and the people there keep thinking of her doing the previous work, instead of seeing her for what she has pivoted into.
She has had to establish new connections in her new field to build her business, branding sticks with you, whether you want it to or not.
The more you can tell people what you do, the more you will become known for it.
Who can you tell today, what you do?
Live Your Best Life, Rhonda